10th Feb 2022

Natalie Sweet, Development Director, Emberson Marketing on why the world needs more female scientists and engineers…

As a global marketing team we’re fully supportive of the UN’s declaration to make 11th February a special day of focus for International Day of Women and Girls in Science. Science and engineering is a vibrant sector that we’re passionate about across the Emberson Group. We work extensively across the globe with a variety of market leading engineering, scientific and industrial brands who push boundaries in this field, year on year.  

It’s hugely encouraging to see science and gender equality as primary goals within the UN’s 2030 Agenda for Sustainable Development. With a core focus on people, planet and prosperity, they specifically seek to achieve gender equality and the empowerment of all women and girls. 

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Forward Futures For All    

On a global scale, it’s been truly amazing to see women at the forefront of ground-breaking research into public health, vaccines, treatments and innovative technology, during COVID-19.  And in our everyday working lives, we have great admiration for the female engineers across our client base, employing some of the smartest people in the oil & gas industry.   

Collectively, Emberson Marketing has gained decades of experience launching hundreds of new technologies and supporting the growth of ambitious engineering companies, particularly in the oilfield, marine and industrial markets. We see first-hand the tremendous contribution women make to science.  

From field engineers to innovating new technologies in labs, we’re privileged to work with many women in future forward organisations, who are committed to the next generation of the workforce. Particularly, we’re inspired to see how many of our clients celebrate the significant achievements of female employees and colleagues, and proactively work hard to protect, attract and sustain the women in engineering talent-pools across their organisations as well. 

Next Generation STEM   

However, according to UNESCO’s forthcoming Science Report, only 33 per cent of researchers are women, despite the fact that they represent 45 and 55 per cent of students at the Bachelor’s and Master’s levels of study respectively, and 44 per cent of those enrolled in PhD programmes.  

Clearly, the world needs science, and science clearly needs a larger and diverse female talent-pool. Starting with the next generation, in school, we need to make STEM subjects attractive and fun – we have a client who actively supports programmes in schools to increase awareness and open up opportunities.  

As the energy transition advances there will be an increasing need for talent that thinks differently and wants to be part of developing solutions for a sustainable future. The UN’s commitment is a positive move that shines a light on the situation, but there is a need for continued effort to increase participation in STEM subjects and highlight positive mentors to share their experiences.  

In our view, it’s more important than ever before to recognise women’s contributions to science and engineering. We have great traction, but there is still such a long way to go. 

Join the conversation on International Day of Women and Girls in Science and learn more about our approach and our work in the oilfield, marine and industrial markets here: https://www.emberson-marketing.com/about/