Future Positive, part of the Emberson Group, is delighted to announce the appointment of Omaid Hiwaizi who joins the team in the newly created position of Planning and Development Director.

Omaid’s focus will be to develop positioning, brand and campaign strategies for Future Positive and its diverse, technology-led client base.

Omaid joins Future Positive with more than 30 years’ experience in the communications industry – with a keen focus on B2B technology in recent times. In his previous role, Omaid worked as a marketing consultant for emerging technology start-ups and scale-ups, as well as developing some start-ups of his own.

Speaking about his appointment, Helen Webber, Client and Operations Director, commented: “We are super happy to welcome Omaid to our team. He is motivated by doing things which have a lasting positive impact, which is perfectly aligned to what we do at Future Positive.

“Alongside our Creative Director and Art Director, Omaid’s experience and enthusiasm will further bolster our offering for our clients and help them to make a meaningful difference. We are really looking forward to seeing the results of this creative powerhouse. At an already exciting time for the business, it just got even better!”

Omaid added: “Future Positive’s focus on B2B tech with a positive impact caught my eye as it mixes two things that I’m passionate about. Looking into the future, I’d like to be able to say I’d made a difference regarding the situation in climate change through work with Future Positive’s clients.

“Future Positive is authentic and confident in itself – it’s not trying to impersonate other kinds of agency which I think which is quite different and special. It’s great to be working with experts who are extremely good at what they do.”

For further information on Future Positive visit: www.futurepositive.agency