Marketing Manager
Emberson Group Ltd
Originally from the US, Joelle’s background is in Communications and she started off in online journalism at CNN before switching to marketing upon her move to the UK in 2014. Throughout her career she’s gained experience across the b2b and b2c marketing mix, including influencer marketing, PR, email marketing, social media, copywriting and more across multiple sectors like adventure travel, publishing, gifting and toys & games with clients such as Jaguar Land Rover, Disney/Marvel/Star Wars, Mattel and Ted Baker.
Joelle’s focus will be using her experience to develop campaigns and content marketing plans in order to generate MQLs for all businesses across the group, with an emphasis on discovering potential clients in new sectors.
